One of Britain’s leading retailers

Founded in 1949 when the Asquith family merged their retail business with the Associated Dairies company of Yorkshire. The Asda Stores as we know & love it, was born.


Brand Experience
All white...

From bland to grand… The combination of clean typography feels utilitarian yet friendly, with the brand sign-off and playful cow pattern which adds warmth and humour to what could have been a soulless design.

From packaging to POS, recipe inspiration and colour now dominate the fixture. To regain customer trust, the tone of voice reassures on quality, reinforcing the taste notes of each product, providing that “feel-good” factor along with the famous “Asda Price” feeling.

Asda Milk-glass-bottle-mockup-03 - semi skimmed close up